Time to rethink ePrivacy

The draft ePrivacy Regulation was proposed in January 2017 and remains on the agenda of the Council of the EU following two and a half years of intense discussions.

Ahead of a major stocktaking exercise in 2020 on the application of the GDPR since it came into force in May of last year, this is an opportune time to reset the ePrivacy discussions and ensure certainty and consistency for both industry and consumers.

We therefore urge Member States to ask the European Commission to reconsider its proposal for an ePrivacy Regulation. We fully support the worthy objectives of the proposal, but only a fresh new attempt will serve the Regulation’s purpose in line with the principles of better regulation. We stand ready to support the Commission and the co-legislators in these efforts.