The Public Are Ready For mHealth; Are Stakeholders Ready To Scale Up To Match?

The Public Are Ready For mHealth; Are Stakeholders Ready To Scale Up To Match?

Mobile Health has been identified as a potential game-changer for health and care delivery. What does the popularity of consumer wearable health technology tell us about the future?

In a recent address to the European Parliament, Commissioner Vytenis Andriukaitis noted that “the fast pace of development in digital technologies, in particular mHealth applications, brings considerable opportunities for healthcare in Europe. Mobile health is a promising field for innovation and better health outcomes. It is an important part of the digital revolution.” 

The World Mobile Congress, one of the leading annual platforms for showcasing developments in technology will have a session dedicated to the future of digital health. 

The pressing challenge is to make mHealth operate on a scale that captures these benefits and passes on the improved outcomes and greater efficiencies that mHealth offers.

The experience among consumers should provide an inspiration, where a quiet revolution in mHealth has already taken place. At an individual level, the uptake of mobile technology in healthcare has been rapid. Measuring and monitoring aspects of our health through wearable devices is increasingly considered an essential component of modern well-being. Wearable technology, such as fitness trackers and continuous pulse and blood pressure, for example, monitors that link to smart phones via apps, are now commonplace. 

Over the last 4 years, the mHealth app industry has experienced exponential growth, with over 200,000 mHealth apps currently available on major app stores . At the Apple iOS store alone, there are around 44,000 apps classified under “medical” and some 83.000 apps classified under the category “fitness/health” . It is now part of the mainstream; wearable technologies such as Apple watches, Fitbits and Jawbone are now into their second and third generations.

This is no passing fashion; major ICT companies as well as SMEs have identified potential in mHealth. Technology companies, large and small, are investing strongly in developing their mHealth offerings. Clearly, this is a positive development that will help consolidate standards and arguably will accelerate the wider uptake of mHealth

This should offer inspiration to mHealth champions; the public is clearly ready to embrace mobile, wearable technology that will drive mHealth. However, it should also provide a warning. The market for mobile health and fitness technology was not planned; as a result it has established by growing organically and developing in unforeseen ways. This has led to competing standards and a lack of oversight on the accuracy or reliability of the information generated. This underlines the pressing need for a proactive and structured approach to establish mHealth; the risk posed by unplanned uptake of technology is too great.

First and foremost, Member States should develop reimbursement models for mHealth services and, more generally, support a coherent mHealth strategy across their health and care systems. This is also one of the 5 key recommendations included in COCIR’s mHealth high level position paper released last year.

Unlocking the transformative potential of mHealth in a way that ensures it will work effectively and safely also needs a coordinated EU policy approach. This will establish an effective and agreed enabling framework, which will in turn will encourage all stakeholders to invest the time and resources needed to upscale mHealth. It will also go a long way to addressing the numerous barriers that remain to the wider integration of mHealth into Europe’s health and care delivery structures. These include insufficient scientific evidence, policy fragmentation around mHealth, unjustified restrictions to the free-flow of data, budgetary constraints and competing priorities. 


The success of consumer wearable for health tells us that mobile health technology will be part of the future for healthcare. For that reason, Europe needs a clear overarching vision on mHealth that provides clear alignment with the medical devices regulatory framework. 

COCIR will continue its efforts to gather intelligence and support their members while using mHealth solutions to contribute to sustainability of healthcare systems.

More to come…

Nicole Denjoy
28 Feb. 2017